The story behind it all
My story
I started creating since 2015. Not with a plan, but with a habit. Hand lettering everything. Classmates’ names, exam papers, homework. People started asking to buy it, so we started selling.
It grew from there into something that took time to understand. Not just a business, but a desire to create slowly and intentionally. To make things that feel nostalgic, to build a community around art that people have started to forget. That’s where the workshops came from too. A want to teach that met a want to learn.
Moroccan culture
I’m also deeply rooted in Moroccan heritage and very proud of it as well.
Morocco is one of the most visually rich cultures in the world and most people only see the surface of it. Sayfourah Studio exists in part to change that. Through calligraphy and illustration, we bring in the scripts of Darija and Tamazight, the geometric patterns, the artistic traditions that don’t make it onto tourist postcards. The parts of Moroccan culture that deserves to be seen, framed and kept.
That’s what this studio is.
Handmade art with memory in it. A community in Antwerp and a quiet love letter to a culture worth knowing (on a deeper level).